CONTROLLED PROPERTY SALES
- Barry Passmore
- Mar 29
- 2 min read
Back in the day, which is to say the late 1990s, when estate agency was set to be changed forever with the advent of digital marketing I found myself wondering how this all-powerful, new weapon would end up being used. Would it handed to the estate agent community, as ultimately transpired to be the case, or perhaps to individual sellers allowing them to reach the market directly? With the benefit of hind-sight I suppose it was obvious enough which way it was going to go and for two reasons. Firstly there was more gold to be found through revenues from commercial companies and secondly in reality the average seller, whether or not they would admit it, is going to lack the time, energy and application that would be required to get the job done. That is the average seller though. My attentions here are directed at the extraordinary ones. Those who, appropriately armed and informed, would subscribe to the Napoleonic view that ‘If you want a job done properly …’. My role, and I am definitively not an estate agent as defined by the Estate Agents Act, 1979, is to help and guide any of you estate agent sceptics out there to navigate your way through the sales process to your ultimate best advantage. To minimise the role of the agent to one of necessity and maximise your control and the inherent benefits that will very likely bring with it.
I have learned from experience that most sellers simply do not understand modern estate agency and how it works. As a result they will tend to either pay too much or too little and never quite get what they’re looking for. I’m here to explain should anyone be interested.
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